The Art of Blend - Website Design
Elevating AoB’s Website
Quantana’s goal was to provide Art of Blend with a distinct digital space that highlighted its luxurious product line.
The objective was to design a website that not only reflected the brand’s sophistication but also offered seamless navigation, directing customers toward effortless purchases on their Shopify site.
Crafting AoB’s Beverage Powders
Frosty Boy Global’s Art of Blend manufactures a range of premium beverage powders uniquely crafted for artisan drink enthusiasts and makers of bespoke refreshments.
Their product range caters to wholesale and retail markets alike and is distributed across the world.
Digital Audience Growth Composition
Art of Blend's Poor Digital Visibility
A product as indulgent as the Art of Blend beverage powders deserved to be displayed on a website that highlighted every aspect of each product.
However, this entire product range was almost unseen amongst other brands and products on the client’s main website. It was time this brand got its own space to shine, with each of its products under the spotlight.
The absence of a tailored environment led to missed opportunities for engagement, interaction and purchase of their premium products.
The fundamental challenge was to liberate the Art of Blend range from the shadows and grant it an independent digital space where its craftsmanship and luxury could shine.
Aesthetic Fusion Meets Functional Brilliance
Quantana’s team of UI/UX Designers and Web Developers came together to create a design that was both elegant and easy to use while having all the functionality requested by the client.
The finished website is a visual delight with a gallery of sorts bringing every product to life. The irresistible imagery does the trick of keeping the customer engaged throughout their browsing journey.