Watches every console
Pulls campaigns, keywords and spend from Instamart, Zepto and Blinkit into one view.
LADYA · AI FOR QUICK-COMMERCE ADSStop wasting quick-commerce ad spend.
Ladya is an AI agent that watches your ads on Instamart, Zepto and Blinkit, catches waste, finds what is working and shifts budget to where ROAS (return on ad spend) is highest. You decide how much it does on its own.
What is Ladya?
Ladya is an AI agent for quick-commerce ad spend, built by Quantana. It monitors your campaigns on Instamart, Zepto and Blinkit, flags keywords that spend without orders and shifts budget to where return on ad spend is highest, down to individual dark stores. Run it in human-in-the-middle mode, where you approve each action, or on full autopilot.
Morning briefing
| Step | What happens |
|---|---|
| 1 | Daily briefing: What changed overnight, and what should move? |
| 2 | Pulled spend and orders from all three consoles |
| 3 | Flagged a keyword spending with no orders |
| 4 | Recommends moving budget to the highest-ROAS dark stores |
| 5 | Waiting for your approval |
What it does
What Ladya does
Catches waste
Flags keywords that spend without orders and pauses them with your permission.
Shifts budget to what works
Moves spend to the platform, campaign or dark store where ROAS is highest.
One daily briefing
What happened, what it did and what needs your call, in a few minutes each morning.
How it works
How it works
- 1
Connect your ad consoles
Ladya logs in to your Instamart, Zepto and Blinkit consoles the way your team would. No APIs to build.
- 2
It learns your account
Campaigns, keywords and ad groups are mapped, and the patterns specific to your brand are learned.
- 3
You get a daily briefing
Wins, alerts and recommended actions, every morning.
- 4
Human in the middle, or full autopilot
Approve each action in one tap, or switch to full autopilot and let it act on its own.
Who it’s for
- D2C and FMCG brands spending on quick-commerce ads in India
- Growth and performance marketing teams juggling three ad consoles
- Founders who want daily optimisation instead of a weekly agency report
Proof
Ladya is live on Instamart, Zepto and Blinkit, with marketplaces and performance marketing platforms listed as coming soon.
FAQ
Ladya, answered.
What is Ladya?
Ladya is an AI agent for quick-commerce ad spend, built by Quantana. It monitors Instamart, Zepto and Blinkit, catches wasted spend and shifts budget to where return on ad spend (ROAS) is highest.
Which platforms does Ladya support?
Swiggy Instamart, Zepto and Blinkit today. Amazon, Flipkart, Google Ads and Meta are listed as coming soon on ladya.in.
How does Ladya connect to my ad accounts?
It logs in to your ad consoles with credentials you share, the same way a person on your team would. There are no APIs to connect and no spreadsheets to upload.
Does Ladya change bids and budgets on its own?
Only if you choose. Run it in human-in-the-middle mode, where you approve each action, or on full autopilot, and every action shows up in your daily briefing.
What is dark-store-level bidding?
Quick-commerce orders are fulfilled from local dark stores, and returns on ad spend differ from one store’s area to the next. Ladya shifts budget toward the dark stores where your ROAS is highest and pulls back where competition has made spend unprofitable.
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