All case studies
CUPI
Performance Marketing & Brand Video
CUPI
The challenge
CUPI is a UPI-based expense management platform that helps companies eliminate cash advances and reimbursements. It needed high-intent B2B demand and a way to introduce the product to prospective clients and founders.
Our solution
Quantana ran a performance marketing campaign with targeted messaging for finance teams, and produced CUPI's first corporate explainer video.
Scope and delivery
The campaign ran from December 2025 to February 2026 with ₹53.5K spend, alongside the brand's first corporate video.
Key capabilities
- Performance-led audience targeting
- Campaign messaging and creative
- Corporate explainer video production
Outcomes
- 1,000+ high-intent clicks from ~9,600 impressions
- Average CPC of ₹52, demonstrating strong audience relevance and cost efficiency
- Consistent engagement at scale with ₹53.5K spend
From ambition to action
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